Carlisle and Firestone
Join Forces to Form
EPDM Roofing Association (ERA)
Alexandria, Va. (January 10, 2003)
The two largest and leading manufacturers of single-ply
roofing, have joined to form the EPDM Roofing Association (ERA),
an independent trade association. ERA's mission is to educate the
public and the construction community about the outstanding history
and unparalleled value proposition represented by today's EPDM roofing
systems.
"Recognizing that a new era in roofing has
emerged, Firestone Building Products and Carlisle SynTec Incorporated
have joined together to create a vehicle to communicate the proven
performance, durability and energy-saving attributes of EPDM roofing
systems," Nick Shears, ERA's newly-elected Chairman of the
Board and Carlisle's Vice President Sales and Marketing, explained.
"We believe, if suitably informed, the marketplace will increasingly
demand EPDM systems' versatility and performance, " Shears
continued.
The association was officially formed in January
with the election of a Board of Directors consisting of representatives
from Firestone and Carlisle as well as from leading material suppliers.
The ERA's immediate goal is to implement a plan of action to prepare
technical documents and to promote awareness of the many attributes
of EPDM roof systems.
The ERA's immediate goal is to implement a plan of action to prepare
technical documents and to promote awareness of the many attributes
of EPDM roof systems.
"From the inception of the single-ply, commercial
roofing industry more than 40 years ago, EPDM has been providing
long-term, dependable roofing solutions for specifiers, contractors
and building owners," Nick Shears continued. "Both Carlisle
and Firestone have embraced technological initiatives to improve
system performance and installation efficiencies. Together with
other industry representatives, we will actively promote these membrane
systems in the roofing market."
Firestone also views the formation of ERA as a
productive and strategic industry collaboration.
"EPDM offers a plethora of attributes to
end-users including 30-year warranties, low life-cycle costing,
minimal maintenance and design flexibility, " added Jim Hoff,
Firestone's Vice President of Marketing. "We are pleased to
have established an entity that will successfully communicate EPDM's
value-added offering."
The EPDM Roofing Association (ERA) is the first trade association solely representing the manufacturers of EPDM single-ply roofing products and their leading suppliers. ERA provides technical and research support to the public and the construction industry, and communicates the longstanding attributes, consistency and the value proposition of EPDM rubber membrane roofing materials.
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